? ?
BIZCHINA / Weekly Roundup
Creativity solution to a lot of problems
By Erik Nilsson (China Daily)
Updated: 2007-07-12 14:35
China isn't known as an epicenter of creative industry, but today, the
"factory of the world" is building an increasingly innovative "workshop
of ideas".
Though creative industry is growing by leaps and bounds globally - faster
than the general world economy - in China, it's bunny-hopping several
steps behind pace. But many experts monitoring the industry believe this
could soon become another tortoise-and-hare story of China's
developmental legacy.
A creativity and design studio in Dashanzi Art District (originally 798
Factory). The studio is the heart of Beijing's increasingly visible art
and culture community. More such facilities are springing up across he
county, reflecting the shifting emphasis on creativity and innovation.
[newsphoto]
"The slogan 'from made-in-China to created-in-China' is a very powerful
one," says Michael Keane, senior research fellow with Brisbane-based
Australian Research Council Centre of Excellence for Creative Industries
and Innovation.
"A 1 percent increase in creative capital is probably worth more than a 5
percent increase in manufacturing productivity, because creativity
entails greater innovation, which ultimately spills over into the general
economy."
The author of the forthcoming book, Created in China: The Great New Leap
Forward, believes China is now moving out of the "mid-stage" of the
"creative ecology" - a phase in which "copycatting" dominates design.
"China is moving from outsourcing for others, from imitation o
f others, to engagement with international and regional partners through
joint ventures, co-productions and franchise agreements," he says. The
turning point began in 2005, when Chinese scholars started discussing the
development of creative industry with international counterparts at a
series of conferences and forums.
A creativity and design studio in Dashanzi Art District (originally 798
Factory). The studio is the heart of Beijing's increasingly visible art
and culture community. More such facilities are springing up across the
country, reflecting the shifting emphasis on creativity and innovation.
Lu Zhongqiu
That led to the second turning point in 2006, when many municipal and
local governments addressed the need for the development of creative
industry while drafting their 11th Five-Year plans, Keane says. At the
same time, manufacturing - especially on the low end of the value chain -
began an inland retreat.
"The big cities are trying to become cleaner and greener. They are hoping
that the high-value design, advertising, tourism and new media industries
will deliver sustainability without pollution. Already, the indications
of change are manifest."
(For more biz stories, please visit Industry Updates)
?? ?? 1?? 2?? 3?? ??
?? ?? 1?? 2?? 3?? ??
Chinese Mandarin
No comments:
Post a Comment