Chinese Class - Most valuable brands in China

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Most valuable brands in China

www.chinanews.cn 2006-06-20 13:57:31

Chinanews, June 20 - Haier continued to top a brand list with 63.989
billion yuan (US$7.99 billion) of brand value, followed by Lenovo, China
Mobile and CCTV, all with a brand value of over 60 billion yuan (US$ 7.5
billion), according to the latest list of "China's Top 500 Most Valuable
Brands" in 2006 exclusively compiled by World Brand Lab (WBL) unveiled
recently.
The 2006 "China's Top 500 Most Valuable Brands" is the third ranking
conducted by WBL targeting Chinese brands. Being an international and
professional brand research organization, WBL is chaired by Robert
Mundell, Nobel laureate in Economics in 1999 and father of the Euro. WBL
also invited experts and consultants from top universities in the world
such as Harvard, Yale, Massachusetts Institute of Technology, University
of Cambridge and University of Oxford.
Steven Woolgar, a professor from Oxford University's Business School,
revealed that over 200 China-made products top the world in terms of
output, but China is short of world-class brands.
It was learned that in the list of top 500 brands in the world in 2006,
which was also complied by WBL, American brands took 245 spots or 49%,
the largest percentage. France stood at No.2 as 46 French brands
constituted 9.2% of the brands chosen. Japan came in at third place with
44 brands accounting for 8.8% of the total.
As to Chinese brands, however, only six domestic brands, Haier, Lenovo,
CCTV, Changhong, China Mobile and China Railway Engineering Corp. were
included in the list, indicating an evident gap between China and
developed countries.

          ��Fortune magazine lists most valuable brands in China
          ��Six Chinese brands make global top 500 list
          ��China to certify 200 time-honored brands
          ��Chinese enterprises suffer from lack of their own brands
          ��Chinese brands become more competitive

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